Destination Branding | Culver City
The New York Times (surprisingly) has a wonderful story on the reemergence of Culver City as L.A.’s newest food and art mecca. Anchored by the historic Sony Pictures Studios (once MGM) and the...
View ArticleDestination Branding | The New Hollywood
In addition to its recent article on the resurgence of Culver City, California, The New York Times recently featured a great story on the rebirth of a much more famous Los Angeles neighborhood —...
View ArticleTourism Branding | So Where The Bloody Hell Are You?
One of my favorite Web sites, Best Rejected Advertising, includes a summary of last year’s controversy over a Tourism Australia campaign, which featured the provocative slogan “So where the bloody hell...
View ArticlePlace Branding | Conservation Marketers Choose Land Over Beast
Some people are starting to wonder whether the one-by-one approach to conservation is really the right solution. With many predicting the extinction of thousands of species, Bob Smith, a researcher in...
View ArticleDestination Branding | Ultimate Island Escapes
On my wishlist: Bali, Indonesia Gozo, Malta Lofoten, Norway Seychelles The Daily Beast
View ArticleShopping Center Branding | Santa Monica Place Reopens
Two years and $265 million later, Santa Monica Place reopened Friday morning, with several thousand shoppers pouring in to get a first look at the newly remodeled shopping center. “Finally, finally...
View ArticleOur Work In The News: Avia In Southern Living
Avia brings a sexy edge to the historic city, with mod-urban music in the lobby and a cocktail bar that glows, just off restored Ellis Square. Southern Living
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